Mobile-Friendly Websites: What Does It Mean And Why Is It So Important For Websites?

Your website is your online store where people come from anywhere and on any device to buy what they need. Mostly, people love to interact with business websites on mobile devices for quick access. That’s where mobile-friendly websites have got you covered.

Even those created just a few years ago, traditional websites were rarely structured for mobile display and do not appear properly on today’s devices. At the same time, some sectors have been good at responding by converting their business websites to mobile-friendly website formats. Many decision-makers know this is a significant issue that may impact their bottom line.

Not sure if you are tech-savvy or non-techy, but you should be aware of new trends to survive in the online market. If you find a website design and development company to build your business site, Godiggo is at your service. We provide a fully-managed and functional website that relates to your business niche.

Learn More: 7 Principles of Small Business Website Design That Drives Sales

What are Mobile-Friendly Websites?

In general, a mobile-friendly website is optimized for use on smaller displays, such as iPhones and Android smartphones, as well as intermediate-sized tablets.

mobile-friendly websites

Mobile-friendly websites react to the smaller screen size and structure the information and interface in a mobile-friendly way, including:

  • Text that is larger and easier to read
  • Navigation that is compatible with mobile devices
  • Buttons and touch-friendly page components
  • Improved download speed

Users make an opinion about your website in roughly 50 milliseconds (0.05 seconds), which affects whether they like it and whether they will remain or go.

Why is a Mobile-Friendly Website Important?

With an increasing number of people accessing your corporate website via mobile devices, it’s critical to ensure that everyone has a great experience, regardless of the device they used to get there. They may switch to a rival if your website takes too long to download or is challenging to use on a mobile device. There are numerous significant benefits of having a mobile-friendly website, such as: 

  • Mobile-friendly websites have more page views per visit and reduced bounce rates.
  • Mobile-friendly websites help to increase customer engagement and customer loyalty.
  • Search engines place a high value on mobile-friendly websites.
  • The design of a mobile-friendly website encourages more visitors.
  • The mobile-friendly websites also help buyers research a product before making a purchase.

Google began prioritizing mobile-optimized sites in mobile search results on April 21, 2015 (“Mobilegeddon”). If even a tiny percentage of your target audience uses a mobile device, this might significantly impact your online exposure. Moreover, the better the experience you can provide your mobile visitors, the more likely they will convert into new customers. You never predict when or where your target customer will come to your website, so it’s essential that it works on whatever device they use, no matter where they are.

Benefits of a Mobile-Friendly Website

Streamlined Experience Across Devices

Mobile-friendly websites allow visitors to operate their websites on laptops, desktops, mobile devices, and tablets. It delivers a streamlined website user experience across devices. 83% of mobile users say that a seamless experience across all devices is very important

The mobile-friendly website simplifies content format, manages image resolution, resizes images according to the screens, and makes everything similar to the experience on the desktop. More than half of the population uses mobile devices for online shopping. That’s why it is important to build mobile-friendly websites.

Mobile-Friendly Sites as a Ranking Factor

Search engines provide different results for searches conducted on mobile devices versus searches performed on desktop computers. If your website isn’t mobile-friendly, mobile consumers will have difficulty finding and using it. However, there is no clear distinction between desktop and mobile users, contrary to popular belief.

Google decided in November 2016 to deliver a single mobile-first index for desktop and mobile searches. It implies that if your website isn’t mobile-friendly, you shouldn’t expect it to score well in desktop search results.

It is reasonable since it recognizes that individuals use different gadgets to access the Internet. So, if a computer user goes to a smartphone to continue working on a website and is frustrated by the website’s poor mobile experience, there’s no need to rank this page highly for desktop inquiries. As a result, the most popular search engine has moved its attention to mobile-friendliness, resulting in more relevant search results.

Attract More Visitors to Your Website

57% of users say no to poorly designed websites. Because mobile devices have smaller screens than desktop computers, your website theme should be flexible enough to fit any screen size. 

Even mobile users do not want to scroll horizontally or zoom in. You need to be careful while designing your website. Your content and media-related elements should visualize vividly and clearly. So you’ll lose customers and gain positive word of mouth and website sharing.

Mobile-Friendly Website is Always Accessible

Because of the ease of accessibility that accompanies this website design, mobile-friendly websites increase sales and conversions. If your website is mobile-friendly, users can communicate with your brand across devices without being upset or hassled. This improved accessibility is critical for long-term client loyalty and retention. Thus it is essential to invest in it early on.

With an increasing number of consumers accessing your website via various devices and phones, it’s critical that your website can satisfy these new customer needs. The customer journey may be accessible at any time and from any device.

Demonstrates Credibility And Trust

Establishing credibility and trust is essential whether you’re aiming to attract new populations or keep existing ones; customers must be able to reach your brand anytime, and they must have confidence in the business’s reliability, credibility, and trustworthiness. How can you actually stand out in a world when clients are bombarded with messages, discounts, and advertisements?

A mobile-friendly website is one of the most effective methods to achieve the sense of confidence that you desire among your target clients. It shows new and existing clients that you are adaptable and responsive to their needs by developing your product offerings to meet and surpass their expectations. It unifies the consumer journey and instills a feeling of authenticity and trust in the process.

Bottom Line

Creating mobile-friendly websites to deliver a better customer experience is worthwhile. Once you provide a better experience, there is a higher chance of getting more customers. Whenever a customer receives an exceptional user experience, he spreads word of mouth to their circle. 

As a result, you can analyze high traffic, reduce bounce rates, and increase conversions through mobile-friendly websites. If you want to build your mobile-friendly business website, our team will help you fulfill your requirements. 

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